Our values define us as an organisation. We don’t just pay lip-service to them either – for our quarterly ‘Superhuman’ peer awards system, we nominate and vote for colleagues based on how well they have lived up to these values.


We consistently challenge ourselves and clients to aim higher and go further.


We create the right environment, energise people and ensure widespread and enthusiastic contribution.


We raise aspirations, inject insight and open up people’s eyes to fresh possibilities.

Focus on impact

We ensure that solutions are sharply focused on a clear definition of success.

Develop capability

We work alongside clients so that they become better equipped to deliver change and unlock performance.


Our people have a very strong sense of what it means to be an Igniter. They’re not all cut from the same mould, but in their own ways convey our organisation’s personality. So even though we’re all unique, our clients receive a consistent ‘Ignite experience’ and recognise how we’re different from other consultancies.


It’s our job to get to the heart of the issue. Otherwise, how can we help find a solution?
Quite often issues come from long held misconceptions. If we can challenge these, we are helping to move our clients forward.


Because we challenge assumptions the results can be unexpected.
How we get there is often surprising too. No one would ever walk away from an Ignite workshop feeling ‘that was dull’.


Ignite’s success is built on the back of our people. People who have different ways of doing things. We’re not robotic, or formulaic. We are who we are as individuals — and we’re good at what we do.


We realise that the process we take clients through can be a bit daunting. It’s different to anything they’ve experienced before and often they are making a significant investment against an outcome that is unclear. It’s a leap of faith.


The fundamental essence of our brand is that people can do more than they think. We bring this belief to every client project — the belief that it can be done.

Meet the team

The team

Ben Attfield

Ben joined Ignite in 2020 after 5 years at Capgemini and BAE Systems Applied Intelligence. Previously, he obtained an MBA and moved into consulting, introducing change, innovation and efficiencies to Whitehall, rail and aviation clients. Ben brings critical thinking via collaborative and personable ways of working, achieving deep understanding of client challenges. In his spare time, Ben loves live music and is (some would say) borderline obsessed with Muse. He also goes to Italy biannually to watch his team AC Milan.

Daniel Hampton

After spending five years in China, Daniel returned to the UK where he has been working in bid management across various sectors, including international security, car leasing, document management and environmental consulting. He is passionate about working on bids and is committed to understanding the needs of our clients. Outside of work, you’ll most likely find him playing football or spending time with his wife and pug.

Eve Bello

Eve is experienced working within agile digital delivery teams in local governments. She thrives on being able to use critical thinking and analytical skills to solve problems creatively and seeing sustainable impacts of change within organisations. You would almost always see Eve in very fashionable shoes and in her spare time she shows of her creativity and prides herself as a self-taught chef with magic hands.

Catherine Allkins

Catherine joined Ignite in 2019 having previously worked in pharmaceutical analytics and consulting. With a masters in Solar Magnetohydrodynamic modelling she enjoys deriving insights, bringing clarity to complex systems and helping clients achieve their goals. Catherine’s love of learning means that when not at work she can be found pottering around the museums of London.

Tony McDermott

Tony joined Ignite in 2017 having spent 10 years in the Department of Health before moving onto the Care Quality Commission. He has been delivering and leading large-scale transformation programmes focusing on a range of subjects including Pandemic and Emergency Preparedness to full Digital transformations. He is passionate about Digital and Customer experience and brings those themes to all his clients. His other passion is music and regularly attends festivals such as Glastonbury and Cambridge Folk Festival.

Veena Baggley

Veena joined Ignite in 2019, with wide-ranging change management expertise in the public and private sector. Veena is passionate about developing people to help them reach their true potential and applies her infectious enthusiasm to everything she does. Veena’s young children keep her busy at home, which she balances with lots of HIIT workouts and regular mindfulness practice!

Peter Tarrant

With a Ph.D in Strategic Management, Peter is a highly experienced Transformation Director with a track record of success in delivering complex service and corporate transformation programmes. He is credible, collaborative and able to build and lead effective teams as well as being financially astute and driven to get results. He likes to keep fit and enjoys running, kayaking and off road cycling.

Nick Zhang

Nick joined Ignite in 2018 having previously worked in strategy consulting and the not-for-profit sector. His focus is on bringing his critical thinking and analytical skills to enabling clients to solve their most pressing issues. Away from work, Nick likes to relax by trying to play a variety of sports, though his actually ability is no longer what it used to be.

Anderson Nyenwe

Anderson’s years of experience delivering transformation in local government, have seen him grow fond of finding ways to improve processes and services. Anderson’s tendency to look on the bright side of life comes in handy, especially helping him when nursing the many injuries he sustains while playing football. If hindered from running, he’ll be trying to hone the musical skills needed for playing the drums and guitar at his local church on Sundays.

Anne Tison

As Office Manager, Anne is passionate about building an efficient, happy and productive work environment, removing blockers whenever they appear to create a path of “ease & grace”. She always strives to do her best and seeks the best from others. In her spare time, you’ll find her practising yoga and self-defence, gardening or lost in a book. Being born and raised in the French Alps has left her highly addicted to cheese and chocolate.

Euan Greatorex

Euan joined Ignite after finishing his Business Management degree at Coventry University. He has a real interest in project management and strategy and cannot wait to get stuck in. A lover of anything outdoors, from mountain climbing to half marathons and football, Euan is always out somewhere in the Peak District.

Jonah Solomons

Jonah graduated with a degree in Management and International Business Economics. He loves the challenge of new problems, thinking nothing being greater than when a viable and inventive solution is found. Jonah has a particular love of tech, puns, as well as all things automotive – he drives everyone crazy.

Mark Smith

A co-founder of Ignite, Mark is the architect of the Ignite innovation and change approach and has pioneered bringing an innovative approach to organisational transformation and the management of complex change programmes. In recent years Mark has specialised in bringing our approach to the transformation of Local Government and the development of a mould breaking “Future Model”. For fun Mark will normally be found on a mountain – walking up in summer, skiing down in winter.

Mark Long

Mark co-founded Ignite back in 2004. It was his passion for tackling complex and challenging change through creativity and sheer bloody-minded tenacity that set the organisation on its path to greatness. A keen rugby fan and cyclist, Mark spends his weekends on his bike going up and down hills across the Chilterns.

Sarah Sambrook

Recruiting for Ignite since 2015, Sarah has over 20 years’ experience of recruiting within professional services and uses her natural curiosity, communication and influencing skills to identify and engage with new talent. Outside of work she has a passion for sailing and will often be found messing around in boats, either dinghies in North Wales or yachts in sunnier climes.

Susan Churcher

Ignite’s talent manager, Susan’s pre-Ignite background was in retail buying and consulting. With Ignite since 2009, Susan’s role is to ensure that Ignite has the right people, supported and challenged so that they flourish in all the aspects that are important to success and balance. Food is a passion – cooked indoors or out – with some weightlifting and park running thrown in to help offset over-indulgence.

Charlotte Sanders

Charlotte’s energy, efficiency, and meticulous organisation ensures that tasks are completed both with pace and to a high quality. Able to tackle a high volume of work, Charlotte maintains a focus on results and high-quality delivery even when faced with challenging situations.

Emily Bolton

Emily joined Ignite in 2018 having previously worked for the NHS. She is an enthusiastic individual who enjoys engaging with complex problems, using her initiative and collaboration to provide effective solutions to clients. Outside of work, Emily loves to travel and explore new places.

Dave Mullin

Dave has broad experience across a range of strategy, change and innovation leadership roles. He combines a sharp focus on impact with an approach that supports and challenges clients to be brave in their ambitions for success. When not entertaining his young children, Dave enjoys the contrast of some time playing his piano.

Rebecca Welch

Rebecca helps organisations discover and ignite their own potential, developing the creativity and confidence of the people she works with. She is pretty shameless in her adoption and reconfiguration of many brilliant ideas (leadership, design, change) already in the world and on a good day, may even use one of her own. Her weekends are mostly full of family and youth rugby, plus the odd gin or two.

Charlotte Ellis

Charlotte joined Ignite fresh from university in 2013. She has developed from a script-writing intern to a process re-engineering specialist with her compassion, detail orientation and enthusiasm. Having recently moved house, Charlotte’s passion for gardening is blooming – unlike most of her bulbs.

Dan Butler

Dan joined in 2015 after being inspired by Ignite as a client. He’s brought his skills in process re-engineering, operating model design and technology implementation to large transformation programmes. A technophile, he always has the latest gadget and an eye to the next big thing. A keen rugby supporter, walker and foodie, he is also a little addicted to Egypt, having spent time there indulging his passion for diving and cocktails – never at the same time!

Dugald McDougall

Dugald brings strategic thinking and a strong focus on results to his work which is focused on public sector transformation programmes. Always up for a challenge both inside and outside of work, you’ll find Dugald playing rugby at the weekends and squeezing in a skiing holiday whenever possible.

Fiona Zealley

Fiona wins the prize for longest-serving (but not the oldest…ahem) employee at Ignite. She leads our change management capability, and has mainly worked with our commercial clients. A recent escapee from London, she spends her free time exploring the Lincolnshire countryside in walking boots or running shoes, and quaffing fine wine alongside good food.

Henry Branson

Henry joined in 2017 after leading large change programmes in local government, the last five in partnership with Ignite. Experienced in technology-enabled transformations, he believes that sustainable change is based on… people! The right people, in the right roles, with the right team culture and hopefully some good technology too. Henry is one of the Plucky Dippers, a group of enthusiastic wild swimmers who enjoy year-round dips off the Sussex coast.

Hilary Gardiner

Hilary joined Ignite in 2008 and leads our design thinking and activity. Her focus is on tackling big public sector challenges through designing and implementing new operating models. Living close to the sea, South Downs and a yoga studio – she spends her free time paddle boarding, hill running, and practicing and teaching yoga.

James Stainer

James joined Ignite in 2014 having studied Civil Engineering at university. He spends most of his time working with public sector clients on large transformation programmes, fundamentally changing how they deliver for their customers and ensuring financial requirements are met. James is interested in all things sport but you can often find him at his local golf club.

Jane Slocombe

A passionate advocate of engaging people in change, Jane joined Ignite to focus on innovative change design and delivery. She has a wealth of experience in the public sector, delivering large scale and complex programmes. Outside of the office she’ll most likely be found on the netball courts or up a climbing wall.

Jenny Hunt

Joining Ignite in 2018 to pursue her passion for delivering positive change, Jenny excels working in challenging environments bringing together ideas and teams to achieve success. In her spare time, she enjoys running and attempting to play netball, as well as creating a scrapbook of the many amateur photos she takes when visiting new (and old!) places.

Katie Stone

Katie came to Ignite in 2017 having built up a wealth of experience in change management in the public sector. She is one of Ignite’s newest account managers and brings drive and bold thinking to everything she does. When she’s not leading client work she enjoys league hockey, London eateries, cocktail bars and relaxing with a cheesy horror novel.

Lisa-Claire Janjanin

Lisa-Claire is a change management practitioner with a passion for people that shines in all that she does. She has a wealth of experience in both the public and private sectors and enjoys working hard to make a difference to those on the front line. She will always go the extra mile to help people and organisations reach their potential. At heart Lisa-Claire is a history of art geek with an unhealthy love of Italian food!

Michelle Weller

Michelle joined Ignite in 2018 having spent over 15 years working in UK Law Enforcement. Her enthusiasm for her work is often described as contagious and sparkly as she strives to get everyone she works with excited and inspired about what they are currently doing and what they are working towards. Away from the office you tend to find Michelle doting on her two German shepherds or cheering on her favourite ice hockey team.

Peter Lip

Peter’s background is change and business improvement. He welcomes any opportunity for innovative and out-of-the-box thinking and is passionate about lean principles. When he isn’t working (or trying to keep up with his two-year-old son) you will find him outdoors, ideally as remote as possible getting comfortable in the wild.

Simon Vanden

After the Army, the commercial world and consulting, Simon joined Ignite in 2013 and leads our work in local government. Passionate about organisations working the best way for their customers, leaders and staff, he’s worked with commercial and public sector organisations to develop operating models and new ways of working. A rugby fan, Simon can also still manage a half marathon and will get his MG back on the road… eventually.

Would you like to be part of the team?